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☆ Target launches paid membership program as it chases new revenue streams
▼ + stars: | 2024-03-05 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +3 min

Target on Tuesday said it will launch a paid membership program next month, riffing off the playbook of its rivals Amazon and Walmart . The paid membership tier will launch in early April and initially cost $49 per year, Sylvester said. Customers who have a Target Circle credit card will be able to pay the lower price of $49 per year beyond that. The retailer will also relaunch its free Target Circle loyalty program, which debuted in 2019, to make it easier to use and more personalized. It costs $98 per year or $12.95 per month, with perks like free shipping, free grocery deliveries for orders of at least $35 and gas discounts.

Persons: riffing, Cara Sylvester, Sylvester, Jeff Bezos, Doug McMillon, John David Rainey Organizations: Amazon, Walmart, CNBC PRO Locations: New York City

☆ Target hopes value-hungry shoppers will come to the rescue this holiday season
▼ + stars: | 2022-12-20 | by ( Melissa Repko | ) www.cnbc.com time to read: +5 min

Melissa Repko | CNBCTarget has more than 1,700 toys that are exclusive to its stores and website this holiday season. Target is also trying to cut through the noise of a more promotional holiday season. And, as shoppers juggle holiday parties and hit stores again, Target wants shoppers' store visits to be convenient and fun, said Cara Sylvester, chief guest experience officer. She said the goal is to be a "holiday happy place" where shoppers want to stay awhile and fill up their carts. Baker said investors hope to see signs Target's sales are picking up as the holiday rush gains steam.

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